Hearts & Minds - Information for Change

How to Do Meta Tags

Create meta tags above each future Web Page:
These are hidden keywords etc. that help search engines list our site, increasing the number of people that will visit our site. Please read about meta tags and let us know if there are any suggestions to improve our instructions, below:

Here's a sample from our www.change.net home page:

Start like this instead for foreign language versions. This one is for Japanese but you should find something similar for other languages.

<html lang="ja">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=euc-jp">
<!-- Start of Head -->

<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="Author" content="Hearts and Minds">
<meta name="Description"
content="Resources for more effective volunteering - self-help for a wide range of psychological and physical challenges - inspirational quotes and ideas.">
<meta name="Classification"
content="charity, philanthropy, nonprofit, not-for-profit, volunteer, self-help,
volunteering, social issues, social change, social responsibility,
poverty, hunger, homelessness, racism, environmental, inspiration,
vision, journalism, art, creativity, photography, culture,">
<meta name="keywords"
content="charity, charities, philanthropist, philanthropists, philanthropy,
philanthropic, nonprofit, not-for-profit, volunteer, volunteers, volunteering,
activism, activists, giving, donor, donors, donations, community, communities, social issues, social change, social responsibility, progressive, progressivism, social justice, responsible business, business ethics, poor, poverty, children, big brothers, settlement houses, hunger, hungry, homelessness, homeless, soup kitchens, democracy, grassroots, lobby, lobbying, campaign finance reform, special interests, elections, inspire, inspiration, inspirational, vision, visionary, insight, United States,
USA, America, Americans">
<meta name="GENERATOR" content="Microsoft FrontPage 3.0">
<title>Hearts and Minds Home Page</title>
</head>

  • The top of the page, when you view in a web page design program, should have similar meta tags. If not, you can add them.
  • In FrontPage 97: view, HTML. FrontPage 98 and more recent versions: click on html tab at bottom left corner.

Here are guidelines on how to do meta tags. Usually you can just translate from the English-version meta tags.:

Author: Who wrote it should be "Hearts and Minds" for our home pages.

Description: Brief, up to about 10 words on what it’s about.

Classification: <20 best words for what web page is about. These are words people are most likely to type into a search engine while looking for a web page like the one you're working  on. For links files, add these keywords: links, resources, list, listings, groups, organizations

Keywords: The same words in Classification plus others, up to a total of 35 words.

Title: Cut and paste from the title and subtitle of that Web Page. Should be in both upper case and lower case letters. Make sure it is all one same line, unlike the way it is on the actual web page.

If any categories are missing, cut and paste them out of the template.

Microsoft FrontPage sometimes makes it difficult or impossible to work with Meta tags. In that case, make changes in the Notepad program (start, accessories, notepad).

Copy the whole page (HTML) and paste to Notepad, add the meta-tags between the <head> and </head> tags. Save this as a HTML file, under the same file name. Print out first page only (HTML meta-tags section) when you’re done so Bill can check it.

You may not be able to edit HTML at some computers with older versions of FrontPage; save your work, keep track of what needs to be done, and check when another computer becomes available.

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This web page and entire website © Copyright: 1997 - 2007 by Hearts and Minds Network, Inc.
http://www.heartsandminds.org/howto/meta.htm - online June 13, 2002, latest text changes February 24, 2006

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